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Feedback Sought on Potential Website Design

College community,

We have reached the next stage in the SUNY Orange website redesign project. Yesterday (Wednesday, May 2), Focus Media presented the College with three new design concepts for the website. Each design package includes a homepage layout, admissions page layout, sample of a menu from the primary navigation area, a view of how the homepage would appear on a mobile phone, and a view of how the homepage would look (top to bottom) on a mobile device.

Attached you will find a pdf file with a copy of each homepage design only. The pages are labeled in the upper left (by version number). The College community is being afforded an opportunity to provide feedback on these initial designs in two ways: directly to me at (, or to one of the members of the Website Redesign Committee.

Members of the Website Redesign Committee have large-scale printouts, as well as digital versions, of each of the three redesign packages. You can connect with any member of the committee to arrange time to view and discuss the designs. The committee includes:

               Jennifer Clayton, Students Services Central, Newburgh campus

               Colin Duryea, CTL, Rowley Center

               James Kimiecik, Information Technology Services, Bio-Tech

               Pam Rice-Woytowick, Architectural Technology, Rowley Center

               Maynard Schmidt, Admissions, Shepard Center

               Chris Thurtle, Communications, Morrison Hall

Our primary interests regarding feedback will focus on: which of the three overall designs is the most appealing to you as a whole, and which elements of the three designs will resonate most with prospective students, their parents and community members. Additional feedback is welcomed and will be useful in the event that larger prevailing themes emerge from the community’s input. We will share the feedback with Focus Media as we work to finalize a design.

We are asking that any and all input be submitted no later than Friday, May 11.

You will notice a dramatic shift in focus for the site as we move away from an “event-driven” stagnant site to what we hope will be a dynamic, admissions-centered, recruitment-focused site.

The design concepts have been built using the following: current website analytics, best practices in web development, internal and external SWOT analyses, discussions with internal task forces, input from the Website Redesign Committee, reviews of current online trends in higher education, and concepts in “responsive design” that automatically adapts the page to an array of mobile devices. The redesign process will be accompanied by implementation of a new content management system (CMS). We hope to launch the CMS and new web design in December 2018 or January 2019.

In addition to feedback from staff and faculty, we will be soliciting input from current students as well as potential students and community members.

Thanks in advance for your input, and please let me know if you have any questions or concerns.



Mike Albright