COLT ROCK RADIO "LAUNCHES" STREAMING INTERNET STATION

2/5/2007

Station’s “Classic Rock” Format Also Includes Educational Lectures, Audio Books, Classic Radio Shows

MIDDLETOWN, N.Y. – Boasting a broad format that includes classic rock music, talk, interviews, educational programming, audio books and classic radio shows, SUNY Orange officially launched Colt Rock Radio, a student-oriented streaming internet radio station, at 8 a.m., Monday, Feb. 5.

Colt Rock will feature 12 hours of “new” daily programming from 8 a.m. to 8 p.m., with that same 12-hour block being re-broadcast “overnight” from 8 p.m. to 8 a.m. Friday’s shows will be re-aired throughout the weekend. Typical live music-talk radio formats, with musical artists ranging from Aerosmith to The Beatles, will be sprinkled among current events reporting, taped interviews with faculty and staff, assorted lecture series and announcements of the latest happenings at the College. Colt Rock can be accessed via the SUNY Orange web site at www.sunyorange.edu/coltrock.

During its first official week, the station will air “The Green Hornet” during its Old Time Radio hour (6 p.m.), while Leo Tolstoy’s “Childhood” will be the initial featured audio book during Colt Rock’s Story Time hour (7 p.m.).

“The goal of this station is to get the College’s name out into the community,” said Linda Fedrizzi, a SUNY Orange professor who oversees the management of the station. Fedrizzi and Richard Heppner, the College’s associate vice president for liberal arts, were instrumental in taking the station from concept to reality. “The station gives those students with a desire to be in the media industry an outlet to showcase their talents. The students are honing their on-air talent, developing editing and production skills, and learning about all aspects of managing and operating a radio station.”

A core group of seven student disc jockeys, including two student reporters, is responsible for the bulk of the programming, although faculty and staff members will be involved as well.

Despite a limited programming schedule, Colt Rock has been streaming, to great success, on a test basis, since mid November. Last week alone (Jan. 22-29), 123 people logged onto Colt Rock Radio, accounting for almost 60 hours of listening time. Nearly half of the listeners in that time frame were from the New York metropolitan area, but logins were recorded from such far-flung locales as France, Brazil, Canada, Australia, Uruguay, India and Japan.

“Outside of the metropolitan area, the number one demographic of listeners of our station has been in France, where they are logging on a few hours a week to listen to our programming,” Fedrizzi added. “Colt Rock is not only local, it’s global. But, as exciting as that global outreach has been, we will continue to remain focused on our main target audiences, which include our current students, prospective students and community members in the Hudson Valley.”

Fedrizzi added that talks are under way to develop a digital radio production course, through the College’s Arts and Communications Department, to help supplement the station’s student staff. The coupling of the station and the new course would provide a valuable learning tandem for to students interested in pursuing a career in radio.

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Mike Albright
Communications Officer
115 South Street
Middletown, NY 10940
845-341-4728
Email