FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 1 
STUDENT STUDENT 
MONITOR MONITOR 
COMPUTING & THE INTERNET 
Fall 2004 Findings 
®

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 2 
Methodology 
.... Lifestyle & Media conducted Spring and Fall; Financial Lifestyle & Media conducted Spring and Fall; Financial 
Services, Telecom, Automotive conducted every Services, Telecom, Automotive conducted every 
Spring. Computing & The Internet every Fall Spring. Computing & The Internet every Fall 
.... On campus one On campus one-on on-one intercepts conducted by one intercepts conducted by 
professional interviewers week of October 11, 2004 professional interviewers week of October 11, 2004 
.... 1,200 full 1,200 full-time four time four-year undergrads year undergrads 
.... representative sample representative sample 
.... 100 campuses stratified by: 100 campuses stratified by: 
enrollment size enrollment size 
administrative control (public/private) administrative control (public/private) 
geographic location (census regions/divisions) geographic location (census regions/divisions)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 3 
College Student Population 
16.1 million students 
Four Year Part-time 
10% 
Grad Part-time 
8% Grad Full-time 
6% 
Two Year Full-time 
15%
Two Year Part-time 
25% 
Four Year Full-time 
36%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 4 
Demographics 
.... Employment: 81% worked last summer, 56% Employment: 81% worked last summer, 56% 
work during the school year (average 37 hours work during the school year (average 37 hours 
full full-time 17 hrs part time 17 hrs part-time weekly) time weekly) (Q D (Q D-3–7) 7) 
.... Monthly discretionary spending: $184 Monthly discretionary spending: $184 (Q D (Q D-12) 12) 
.... Annual personal earnings: $5,526 Annual personal earnings: $5,526 (Q D (Q D-9) 9) 
.... 62% get money from home, averaging $236 62% get money from home, averaging $236 
monthly monthly (Q D (Q D-10 10-11) 11) 
.... Average age: 20.3 Average age: 20.3 (Q D (Q D-1) 1) 
.... Family Family’s average income: $90.8 s average income: $90.8 (Q D (Q D-13) 13) 
.... 21% are the first generation in their family to 21% are the first generation in their family to 
attend college attend college (Q D (Q D-15) 15)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 5 
Academic Majors (Q D-14) 
1 5 3 Computer Science Computer Science 
4 4 4 Pre Pre-Med Med 
8 4 6 Psychology Psychology 
3 3 3 English English 
2 4 3 Political Science Political Science 
7 3 5 Health Professions Health Professions 
4 5 5 Visual/Performing Arts Visual/Performing Arts 
4 3 4 Social Sciences/History Social Sciences/History 
6 5 6 Biology Biology 
6 4 5 Communications Communications 
6 8 7 Undeclared Undeclared 
4 11 11 7 Engineering Engineering 
10 10 4 7 Education Education 
9 16 16 13 13 Business Business 
Female Female 
% 
Male Male 
% 
Total Total 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 6 
Summary Findings (1 of 2) 
1. 1. College students continue to be a key consumer segment for College students continue to be a key consumer segment for 
Computing and Internet marketers Computing and Internet marketers 
.... 88% own a PC, up from 84% two years ago 88% own a PC, up from 84% two years ago 
.... 21% of all students (1.2 million) plan to purchase a new 21% of all students (1.2 million) plan to purchase a new 
PC in the next 12 months PC in the next 12 months 
2. 2. Preference (ownership and purchase intent) continues to Preference (ownership and purchase intent) continues to 
grow for notebook PCs grow for notebook PCs 
.... 41% currently own a notebook, up from 36% last year, 41% currently own a notebook, up from 36% last year, 
and 15%, up from 11% last year, plan to purchase a and 15%, up from 11% last year, plan to purchase a 
notebook notebook 
3. 3. DELL maintains dominance of the PC category DELL maintains dominance of the PC category 
.... Perceived as the manufacturer of the best desktop, and Perceived as the manufacturer of the best desktop, and 
the best notebook and manufacturer of desktop and the best notebook and manufacturer of desktop and 
notebook most students plan to purchase in the next 12 notebook most students plan to purchase in the next 12 
months months 
.... DELL DELL’s ownership share increased to 32%, up from 30% ownership share increased to 32%, up from 30% 
last year last year

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 7 
Summary Findings (2 of 2) 
4. 4. Younger students are more computer literate and net savvy Younger students are more computer literate and net savvy 
than older students than older students 
.... Increase in length of prior PC experience and higher Increase in length of prior PC experience and higher 
level of net sophistication level of net sophistication 
5. 5. Software Software 
.... 66% use Windows XP OS, 11% 2000, 8% Windows 66% use Windows XP OS, 11% 2000, 8% Windows ’98 98 
and 5% Me and 5% Me 
.... 79% use MS Word, 59% MS Excel, 51% MS PowerPoint 79% use MS Word, 59% MS Excel, 51% MS PowerPoint 
and 32% MS Outlook while software piracy has and 32% MS Outlook while software piracy has 
decreased to 23%, down from 41% last year decreased to 23%, down from 41% last year 
6. 6. The Internet The Internet 
.... Students spend an average of 15.1 hours online weekly, Students spend an average of 15.1 hours online weekly, 
up 15% from last year and 90% go online daily or more up 15% from last year and 90% go online daily or more 
often often 
.... 64%, up from 61% last year, made an online purchase in 64%, up from 61% last year, made an online purchase in 
the past year. Annual online spending totals $2.4 billion the past year. Annual online spending totals $2.4 billion

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 8 
Who makes the best . . . ? (Q 44) 
.... By a wide margin, students believe DELL makes By a wide margin, students believe DELL makes 
the best desktop PC and best notebook PC the best desktop PC and best notebook PC 
.... HP makes the best computer printer also by a wide HP makes the best computer printer also by a wide 
margin margin 
% Printer Printer % Notebook Notebook % Desktop Desktop 
Lexmark Lexmark 
Canon Canon 
Epson Epson 
DELL DELL 
HP HP 
IBM IBM 
HP HP 
Sony Sony 
Apple Apple 
DELL DELL 
IBM IBM 
Gateway Gateway 
Apple Apple 
HP HP 
DELL DELL 
7 6 5 
7 8 8 
8 8 10 10 
12 12 14 14 10 10 
49 49 45 45 53 53

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 9 
Who Makes the Best Desktop Computer? (Q 44) 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
2001 2002 2003 2004 
Compaq IBM Apple Gateway HP Dell

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 10 
Who Makes the Best Notebook Computer? (Q 44) 
0% 
10% 
20% 
30% 
40% 
50% 
2001 2002 2003 2004 
Sony Gateway IBM Apple HP Compaq Dell

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 11 
PC Ownership 
.... PC ownership has grown to 88% of all students (up slightly from PC ownership has grown to 88% of all students (up slightly from 
87% last year and 84% two years ago) 87% last year and 84% two years ago) (Q 45) (Q 45) 
61% 
68% 
75% 80% 84% 87% 88% 
1998 1999 2000 2001 2002 2003 2004

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 12 
PC Ownership (Q 45) 
.... Students living on campus, those with more Students living on campus, those with more 
convenient access to campus computing convenient access to campus computing 
resources, are more likely to own a PC than other resources, are more likely to own a PC than other 
student groups student groups 
At At 
Home Home 
% 
Off Off 
Campus Campus 
% 
On On 
Campus Campus 
% 
Female Female 
% 
Male Male 
% 
Total Total 
% 
84 84 78 78 81 81 79 79 81 81 80 80 2001 2001 
81 81 81 81 89 89 84 84 84 84 84 84 2002 2002 
82 82 86 86 91 91 87 87 87 87 87 87 2003 2003 
78 78 87 87 91 91 89 89 87 87 88 88 2004 2004

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 13 
PC Ownership (Q 47) 
Base = All Students 
75%
80%
84%
87% 
88% 
64%
69% 
69% 
66% 
59% 
21% 
23%
28% 
36%
41% 
2000 
2001 
2002 
2003 
2004 
PC Owners Desktop Owners Notebook Owners

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 14 
When First Computer Was Obtained (Q 66) 
14% 17% 
7% 
84% 
16% 
2% 
24% 20% 
Before 
Elementary 
School 
In 
Elementary 
School 
In Junior 
High 
In High 
School 
HS 
Graduation 
After HS 
before 
College 
Before 
College (Net) 
In College

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 15 
When Computer Used Most Often Was Obtained 
Class Year Comparison (Q 63) 
0% 3% 
28% 
51% 
83% 
16% 
0% 1% 
10% 
27% 
38% 
61% 
In 
Elementary 
School 
In Junior 
High 
In High 
School 
After HS 
before 
College 
Before 
College 
(Net) 
In College 
(Net) 
Freshmen Seniors

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 16 
Computing Experience (Q 66, 90- 92) 
.... Underclassmen don Underclassmen don’t have significantly less computing t have significantly less computing 
experience than upperclassmen since they continue to acquire experience than upperclassmen since they continue to acquire 
their first computer at a younger age than upperclassmen their first computer at a younger age than upperclassmen 
.... 47% (up from 44% last year and 34% four years ago) feel their 47% (up from 44% last year and 34% four years ago) feel their 
computing skills are computing skills are “far more or more proficient than the far more or more proficient than the 
average student average student” 
9.3 9.0 8.3 8.1 8.7 Years of Computing Experience Years of Computing Experience 
2.5 2.4 2.2 2.1 2.3 Years of Wireless Computing Years of Wireless Computing 
Experience Experience 
Senior Senior 
% 
Junior Junior 
% 
Soph Soph 
% 
Fresh Fresh 
% 
Total Total 
% When obtained first computer . . . When obtained first computer . . . 
25 21 13 5 16 during College during College 
48 48 53 55 51 during High School and summer during High School and summer 
thereafter thereafter 
27 32 34 40 33 before High School before High School

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 17 
Multiple Computer Ownership (Q 46) 
Base = All Students 
24 24 
63 63 
87 87 
‘03 03 
% 
28 28 25 25 21 21 19 19 17 17 Own more than 1 PC Own more than 1 PC 
60 60 59 59 59 59 57 57 51 51 Own only 1 PC Own only 1 PC 
88 88 84 84 80 80 75 75 68 68 Own a PC Own a PC 
‘04 04 
% 
‘02 02 
% 
‘01 01 
% 
‘00 00 
% 
‘99 99 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 18 
How Students Acquired Their Computer (Q 52) 
0% 
10% 
20% 
30% 
40% 
2000 2001 2002 2003 2004 
Received as gift Parents purchased it 
Purchased by student Existing family computer 
Acquired from school or work

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 19 
Very/Somewhat Important Purchase Decision Influences (Q 54) 
11% 
12%
18%
26%
30% 
33% 
46% 
46%
54% 
63%
68% 
Salesperson 
Recommended by school 
Required by school 
Best choice for my major 
Advertising 
Previously owned Brand 
Special offer/promotion 
Recommended by 
friends/family 
Product review 
Price 
Mfr. reputation

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 20 
Where Computer Was Purchased (Q 55) 
9% 
0%
1% 
1% 
2%
3% 
3%
3% 
4%
4% 
4%
4%
5% 
10% 
10% 
16% 
20% 
Don't know 
Online Dept Store 
Online Office Super Store 
Other on campus retail 
Online Consumer electronics store 
Purchased Used 
Off campus Dept Store 
Online at Computer Retailer 
College bookstore 
Included with tuition 
Off campus Office Super Store 
Phone/mail order 
Self-built 
Mfr's store 
Off campus computer retailer 
Off campus consumer electronics 
Online from Mfr

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 21 
Name of Store Where Computer Was Purchased (Q 56) 
4% 
4% 
0% 
0% 
1%
1% 
1% 
2% 
2%
3%
4% 
4% 
4% 
14% 
19% 
37% 
Don't know 
Other 
BJ's 
K-Mart 
Sam's Club 
Radio Shack 
Office Max 
Sears 
Costco 
Staples 
Office Deport 
Fry's 
Wal-Mart 
Comp USA 
Circuit City 
Best Buy

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 22 
Input in Purchase of PC (Q 53) 
Primary 
decision 
maker 
48% 
No input 
26% 
Some input 
26%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 23 
Month of Year When Acquired Computer (Q 64) 
3% 
2% 
4% 
2% 
7% 
13% 
12% 
26% 
12% 
3% 
2% 
4% 
10% 
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec DK

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 24 
Average Cost of Computer (Q 57-59) 
20% 20% 13% 13% 32% 32% - $1,519 $1,519 Notebooks Notebooks 
9% 9% 33% 33% 49% 49% 82% 82% $1,145 $1,145 Desktops Desktops 
14% 14% 24% 24% 41% 41% - $1,316 $1,316 All PCs All PCs 
>$2,000 >$2,000 <$1,000 <$1,000 
Average Cost of Average Cost of 
Computer Computer 
Printer Printer 
Included Included 
Monitor Monitor 
Included Included 
Average Average 
Cost Cost

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 25 
.... Students use a Pentium4 processor most often and Students use a Pentium4 processor most often and 
nearly as many have 512MB of memory as have nearly as many have 512MB of memory as have 
256MB 256MB 
Processor & Memory (Q 50-51) 
37% 37% Don Don’t know t know 4% 4% Other Other 
3% 3% Other Other 1% 1% Power Mac G5 Power Mac G5 
Memory Memory Processor Processor 
18% 18% 256 MB 256 MB 38% 38% Intel Pentium4 Intel Pentium4 
17% 17% 512 MB 512 MB 18% 18% Intel Pentium III Intel Pentium III 
8% 8% 128 MB 128 MB 10% 10% Intel Pentium II Intel Pentium II 
6% 6% 2 GB 2 GB 5% 5% Celeron Celeron 
9% 9% 1 GB 1 GB 5% 5% Power Mac G4 Power Mac G4 
64 MB 64 MB 
Don Don’t know t know 
Power Mac G3 Power Mac G3 
18% 18% 
4% 4% 1% 1%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 26 
Size of Monitor (Excludes Notebooks) (Q 69) 
.... 35% of students have a 15 35% of students have a 15” or smaller monitor or smaller monitor 
while 52% have a 17 while 52% have a 17” or larger monitor or larger monitor 
17" 
38% 
19" 
11% 
15" or smaller 
35% 
DK 
13% 
20" or larger 
3%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 27 
Brand Shares of Computers Currently Owned (Q 48) 
0% 
10% 
20% 
30% 
40% 
2001 2002 2003 2004 
Compaq HP Dell Gateway IBM Apple

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 28 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
2001 2002 2003 2004 
IBM Apple Gateway Dell HP Compaq 
Brand Shares of Computer Used Most Often (Q 49)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 29 
Brand Shares of Desktop Computers Currently Owned (Q 48) 
0% 
10% 
20% 
30% 
40% 
2001 2002 2003 2004 
Compaq HP Dell Gateway IBM Apple

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 30 
Brand Shares of Notebook Computer Currently Owned (Q 48) 
0% 
10% 
20% 
30% 
40% 
2001 2002 2003 2004 
Compaq HP Dell IBM Gateway Toshiba Sony Apple

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 31 
Plan to Buy PC Next 12 Months (Q 79-80) 
Base = All Students 
0% 
5% 
10% 
15% 
20% 
25% 
1998 2000 2002 2004 
PC Desktop Notebook

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 32 
Desktop Brand Plan to Buy in Next 12 Months (Q 81) 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
2001 2002 2003 2004 
Compaq HP Dell Gateway Apple

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 33 
Notebook Brand Plan to Buy in Next 12 Months (Q 82) 
0% 
10% 
20% 
30% 
40% 
50% 
2001 2002 2003 2004 
Compaq HP Dell Apple Gateway Sony

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 34 
Brand Ownership & Brand Purchase Intent (Q 48, 81) 
.... DELL has the highest share of desktops and notebook DELL has the highest share of desktops and notebook 
computers currently owned and more students plan to computers currently owned and more students plan to 
buy a DELL desktop or notebook than any other brand buy a DELL desktop or notebook than any other brand 
2 IBM IBM 2 eMachines eMachines 9 Toshiba Toshiba 4 Apple Apple 
<----------------- -----------------Plan to Buy Plan to Buy--------------------- ---------------------> <------------------ ------------------Currently Currently Own Own------------------ ------------------> 
5 
10 10 
10 10 
11 11 
13 13 
32 32 
% 
2 Gateway Gateway 2 Sony Sony Gateway Gateway 2 Sony Sony 
5 Compaq Compaq 3 Compaq Compaq Apple Apple 5 eMachines eMachines 
6 HP HP 3 Gateway Gateway Compaq Compaq 11 11 Gateway Gateway 
7 Sony Sony 9 Apple Apple HP HP 10 10 Compaq Compaq 
24 24 Apple Apple 12 12 HP HP IBM IBM 16 16 HP HP 
40 40 DELL DELL 47 47 DELL DELL DELL DELL 32 32 DELL DELL 
% Notebook Notebook % Desktop Desktop Notebook Notebook % Desktop Desktop

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 35 
DELL Brand Tracking 
23% 
16% 15% 
20% 
24% 
36% 
23% 
18% 
24% 
29% 
46% 
32% 
23% 
41% 
39% 
56% 
45% 
30% 
58% 
47% 
53% 
45% 
32% 
47% 
40% 
Dell makes best 
desktop 
Dell makes best 
notebook 
Own a Dell (1) Plan to buy Dell 
desktop (2) 
Plan to buy Dell 
notebook (2) 
2000 2001 2002 2003 2004 
(1) Among computer owners 
(2) Among those planning to purchase a computer in the next 12 months

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 36 
HP Brand Tracking 
9% 
4% 
14% 
10% 
7% 
10% 
4% 
12% 
10% 
4% 
8% 
6% 
17% 
4% 
5% 
9% 
5% 
14% 
8% 
5% 
10% 
8% 
14% 
12% 
6% 
HP makes best 
desktop 
HP makes best 
notebook 
Own HP (1) Plan to buy HP desktop 
(2) 
Plan to buy HP (Net) 
notebook (2) 
2000 2001 2002 2003 2004 
(1) Among computer owners 
(2) Among those planning to purchase a computer in the next 12 months

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 37 
COMPAQ Brand Tracking 
11% 11% 
20% 
14% 
11% 
8% 
9% 
15% 
12% 
7% 
15% 
8% 
18% 
11% 
7% 
13% 
6% 
14% 
2% 
6% 
8% 
3% 
10% 
3% 
5% 
Compaq makes best 
desktop 
Compaq makes best 
notebook 
Own Compaq (1) Plan to buy Compaq 
desktop (2) 
Plan to buy Compaq 
notebook (2) 
2000 2001 2002 2003 2004 
(1) Among computer owners 
(2) Among those planning to purchase a computer in the next 12 months

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 38 
GATEWAY Brand Tracking 
(1) Among computer owners 
(2) Among those planning to purchase a computer in the next 12 months 
18% 
9% 
15% 
20% 
10% 
16% 
6% 
11% 
18% 
5% 
15% 
6% 
13% 14% 
10% 
7% 
4% 
9% 
5% 5% 
8% 
3% 
8% 
3% 
2% 
Gateway makes best 
desktop 
Gateway makes best 
notebook 
Own Gateway (1) Plan to buy Gateway 
desktop (2) 
Plan to buy Gateway 
notebook (2) 
2000 2001 2002 2003 2004

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 39 
11% 11% 
8% 8% 8% 8% 
11% 
5% 
8% 
11% 
8% 
11% 
5% 
8% 
14% 
8% 
12% 
6% 
2% 
8% 
10% 
14% 
6% 
9% 
24% 
Apple makes best 
desktop 
Apple makes best 
notebook 
Own Apple (1) Plan to buy Apple 
desktop (2) 
Plan to buy Apple 
notebook (2) 
2000 2001 2002 2003 2004 
APPLE Brand Tracking 
(1) Among computer owners 
(2) Among those planning to purchase a computer in the next 12 months

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 40 
Brand of Printer Currently Owned (Q 61) 
0% 
10% 
20% 
30% 
40% 
50% 
2001 2002 2003 2004 
HP Canon Epson Lexmark Dell

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 41 
Type of Printer Owned (Q 60) 
3% 
13% 13% 
58% 
13% 
Don't own a 
printer 
Photo Multipurpose 
Laser Ink-jet

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 42 
Own/Plan to Purchase Among Desktop Owners (Q 67-68) 
33 33 
35 35 
37 37 
37 37 
49 49 
52 52 
55 55 
70 70 
83 83 
Currently Own Currently Own 
% 
CDR CDR-RW RW 
DVD DVD-R 
Scanner Scanner 
Web camera Web camera 
DVD DVD-RW RW 
LCD flat screen LCD flat screen 
MP3 player MP3 player 
Wireless mouse Wireless mouse 
Digital camera Digital camera 
5
6
8
9
9 
10 10 
11 11 
11 11 
17 17 
Plan to Purchase Plan to Purchase 
% 
Scanner Scanner 
Network card Network card 
DVD DVD-R 
CDR CDR-R 
Digital camera Digital camera 
CDR CDR-RW RW 
Cable modem Cable modem 
Color monitor Color monitor 
External speakers External speakers

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 43 
Own/Plan to Purchase Among Notebook Owners (Q 67-68) 
37 37 
37 37 
42 42 
43 43 
46 46 
49 49 
55 55 
65 65 
67 67 
Currently Own Currently Own 
% 
External speakers External speakers 
Wireless mouse Wireless mouse 
Wireless functionality Wireless functionality 
Web camera Web camera 
Scanner Scanner 
LCD flat screen LCD flat screen 
DVD DVD-RW RW 
MP3 player MP3 player 
Digital camera Digital camera 
6
7
7
7
7
7
9 
15 15 
19 19 
Plan to Purchase Plan to Purchase 
% 
External speakers External speakers 
Network card Network card 
Wireless functionality Wireless functionality 
Cable modem Cable modem 
Digital camera Digital camera 
CDR CDR-R 
DVD DVD-R 
Color monitor Color monitor 
CDR CDR-RW RW

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 44 
OS Used Most Often (Q 70) 
.... 92% use a Windows 92% use a Windows-based OS most often based OS most often 
and XP is the OS used most often and XP is the OS used most often 
10 10 11 11 Windows 2000 Windows 2000 
<1 <1 <1 <1 Unix Unix 
1 2 Don Don’t know t know 
1 1 Linux Linux 
1 1 Windows NT Windows NT 
<1 <1 1 MAC OS 9 or earlier MAC OS 9 or earlier 
1 1 Windows 95 Windows 95 
5 5 MAC OS X MAC OS X 
4 5 Windows ME Windows ME 
6 8 Windows 98 Windows 98 
72 72 66 66 Windows XP Windows XP 
Heavy Heavy 
Web users Web users 
% 
PC PC 
Owners Owners 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 45 
Software Used, Pre-Installed & Purchased (Q 72-74) 
8 14 14 29 29 McAfee Virus Scan McAfee Virus Scan 
10 10 11 11 27 27 Adobe Photoshop Adobe Photoshop 
7 24 24 32 32 Microsoft Outlook Microsoft Outlook 
16 16 25 25 52 52 Norton Anti Norton Anti-virus virus 
14 14 37 37 56 56 Microsoft Office Microsoft Office 
12 12 36 36 59 59 Microsoft Excel Microsoft Excel 
10 10 37 37 67 67 Adobe Acrobat Adobe Acrobat 
Microsoft PowerPoint Microsoft PowerPoint 
Microsoft Word Microsoft Word 
11 11 32 32 51 51 
14 14 49 49 79 79 
Purchased Purchased 
% 
Pre Pre-installed installed 
% 
Used Used 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 46 
How Software Was Obtained (Q 75) 
3 Other on campus retail store Other on campus retail store 
13 13 Ordered through the Internet Ordered through the Internet 
17 17 Provided to me for a class Provided to me for a class 
16 16 Received as gift Received as gift 
24 24 Provided to me with a textbook Provided to me with a textbook 
26 26 Purchased at an off campus store Purchased at an off campus store 
27 27 Downloaded trial version from Internet Downloaded trial version from Internet 
49 49 Downloaded full version from Internet Downloaded full version from Internet 
2 Ordered by phone/800 number Ordered by phone/800 number 
College bookstore College bookstore 
Borrowed from family/friend Borrowed from family/friend 
11 11 
46 46 
Total Total 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 47 
Incidence/Attitude About Using Unlicensed Software (Q 76-78) 
.... 23% of students 23% of students have downloaded have downloaded 
unlicensed software since the start of the unlicensed software since the start of the 
semester semester 
.... About one in six (16%) believe the practice About one in six (16%) believe the practice 
of copying or using unlicensed software is of copying or using unlicensed software is 
limited to limited to “only a few students only a few students” 
.... About one in four (23%) believe About one in four (23%) believe “the the 
practice is unacceptable because it is practice is unacceptable because it is 
really stealing really stealing”

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 48 
Computing On Campus (Q 83-89, 95) 
.... 89% of all students use school 89% of all students use school-owned computers owned computers (Q 83) (Q 83) 
.... 89% have a computer network at school; 89% are satisfied with 89% have a computer network at school; 89% are satisfied with 
the reliability, speed and ease of logon to access the Internet the reliability, speed and ease of logon to access the Internet 
through the school network through the school network (Q 84, 95) (Q 84, 95) 
.... 71% of computer networks are wireless 71% of computer networks are wireless (Q 85) (Q 85) and and 62% believe 62% believe 
their wireless network is their wireless network is “Very Important Very Important” or or “Somewhat Somewhat 
Important Important” (Q 86) (Q 86) 
.... 81% of individual dorm/residence/campus rooms are connected 81% of individual dorm/residence/campus rooms are connected 
to the school to the school’s computer network; 63% of computer networks s computer network; 63% of computer networks 
are accessible off campus are accessible off campus (Q 87 (Q 87-88) 88) 
.... Tech Support services are provided by the school for: Tech Support services are provided by the school for: (Q 89) (Q 89) 
41% software 41% software 
29% hardware 29% hardware 
27% hardware repairs 27% hardware repairs 
47% 47% “Don Don’t know t know”

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 49 
Internet Behavior Overview 
.... Students have 7.3 years experience using the Internet Students have 7.3 years experience using the Internet 
(Freshman have 6.9 and Seniors 8.1) (Freshman have 6.9 and Seniors 8.1) (Q 94) (Q 94) 
.... 90%, up from 84% last year and 82% two years ago, go online 90%, up from 84% last year and 82% two years ago, go online 
once daily or more often once daily or more often (Q96) (Q96) 
.... 9%, down from 25% last year and 21% two years ago, typically 9%, down from 25% last year and 21% two years ago, typically 
connect at 56k or slower, 34% use a cable modem and 29% a connect at 56k or slower, 34% use a cable modem and 29% a 
DSL connection DSL connection (Q 98) (Q 98) 
.... Students connect to the Internet from different computers: Students connect to the Internet from different computers: (Q 93) (Q 93) 
46% own desktop PC 46% own desktop PC 
41% own notebook PC 41% own notebook PC 
31% friend 31% friend’s PC s PC 
16% school 16% school-owned computer (not in a lab) owned computer (not in a lab) 
.... Students spend an average of 15.1 hours weekly online, up 15% Students spend an average of 15.1 hours weekly online, up 15% 
from 13.1 hours last year and 11.9 hours two years ago from 13.1 hours last year and 11.9 hours two years ago (Q97) (Q97) and and 
have an average of 2.3 e have an average of 2.3 e-mail addresses mail addresses (Q 109) (Q 109)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 50 
Primary E-Mail Address (Q 110) 
1% 
1% 
1% 
1% 
1% 
1% 
1%
3% 
16% 
17% 
17% 
36% 
Road Runner 
Cox 
Comcast 
BellSouth 
Juno 
Earthlink 
Google 
MSN 
AOL 
Yahoo 
Hotmail 
School

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 51 
Primary E-Mail Address (Q 110) 
School 
36% 
Hotmail 
17% 
Yahoo! 
17% 
AOL 
16%
MSN 
3%
All Other 
11%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 52 
Years of Internet Experience (Q 94) 
.... The average student has 7.3 years of Internet The average student has 7.3 years of Internet 
experience experience 
1% 
9% 
30% 
33% 
27% 
1 to 2 3 to 4 5 to 6 7 to 8 More 
than 8

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 53 
Reasons Students Used the Internet in the Past Month (Q 99) 
42 42 Banking transactions Banking transactions 
45 45 Play games Play games 
54 54 Send/receive Instant Messages Send/receive Instant Messages 
54 54 Visit your school Visit your school’s site s site 
42 42 Get help with homework/research question Get help with homework/research question 
45 45 Buy things Buy things 
53 53 Check the weather Check the weather 
53 53 Lookup class assignments Lookup class assignments 
53 53 Research for school assignment Research for school assignment 
53 53 Complete a class assignment (not research) Complete a class assignment (not research) 
69 69 Check grades Check grades 
83 83 Send/receive E Send/receive E-mail mail 
Total Total 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 54 
Three Most Important Reasons to Use the Internet (Q 100) 
10 10 
12 12 
17 17 
22 22 
23 23 
24 24 
24 24 
49 49 
Total Total 
% 
17 17 
10 10 
12 12 
20 20 
22 22 
22 22 
19 19 
44 44 
Male Male 
% 
2 
13 13 
22 22 
23 23 
24 24 
26 26 
28 28 
55 55 
Female Female 
% 
Class assignment (not research) Class assignment (not research) 
Research for school assignment Research for school assignment 
Look up class assignments Look up class assignments 
Banking transactions Banking transactions 
Send/receive Instant Messages Send/receive Instant Messages 
Check sports scores Check sports scores 
Check grades Check grades 
Send/receive E Send/receive E-mail mail

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 55 
Hours Per Week Spent On The Internet (Q 97) 
.... Compared to last year, students are spending 15% more Compared to last year, students are spending 15% more 
time on the Internet (from 13.1 hours weekly last fall to 15.1 time on the Internet (from 13.1 hours weekly last fall to 15.1 
hours this fall) hours this fall) 
10.6 
11.9 
9.2 
11.9 11.9 11.9 
13.1 13.8 
12.4 
15.1 15.4 14.8 
Total Male Female 
Fall '01 Fall '02 Fall '03 Fall '04

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 56 
Hours Per Week Spent On The Internet (Q 97) 
0
5 
10 
15 
20 
25 
1998 2000 2002 2004 
Total Male Female Heavy web user

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 57 
Online Spending Behavior (Q112, 114-116) 
.... 64% (up from 61% last year) have made an online purchase in the 64% (up from 61% last year) have made an online purchase in the 
past year and annual spending totals $2.4 billion past year and annual spending totals $2.4 billion 
1 15,918 15,918 69 69 231 231 4 Flowers Flowers 
1 17,670 17,670 120 120 147 147 3 Personal care products Personal care products 
5 127,224 127,224 120 120 1,060 1,060 18 18 Tickets (concerts/movies/sports) Tickets (concerts/movies/sports) 
1 12,379 12,379 97 97 128 128 2 Vitamins/pharmaceuticals Vitamins/pharmaceuticals 
2 42,663 42,663 164 164 260 260 4 Computer software Computer software 
2 53,756 53,756 74 74 726 726 12 12 DVDs/Videos DVDs/Videos 
2 54,856 54,856 127 127 432 432 7 Footwear Footwear 
3 71,976 71,976 78 78 923 923 16 16 CDs/records/tapes CDs/records/tapes 
4 107,124 107,124 291 291 368 368 6 Electronics Electronics 
8 195,828 195,828 403 403 486 486 8 Computer equipment Computer equipment 
9 210,666 210,666 232 232 908 908 15 15 Textbooks Textbooks 
15 15 365,946 365,946 1,308 1,308 280 280 5 Computer Computer 
25 25 608,142 608,142 590 590 1,030 1,030 18 18 Travel/airline tickets Travel/airline tickets 
5 124,966 124,966 335 335 373 373 6 Other Other 
$2,386,000 $2,386,000 
11,957 11,957 
120,706 120,706 
244,406 244,406 
Purchases Purchases 
($000) ($000) 
1
5 
10 10 
Share of Share of 
Spending Spending 
% 
Total Total 
42 42 285 285 5 Downloadable music Downloadable music 
106 106 1,139 1,139 19 19 Books (not textbooks) Books (not textbooks) 
193 193 1,266 1,266 22 22 Clothing Clothing 
Average Average 
Transaction Transaction 
($) ($) 
Units Units 
(000) (000) 
Incidence Incidence 
% 
Category Category

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 58 
Payment Methods Used for Online Purchases (Q 113) 
0% 
1% 
2% 
3% 
15% 
26% 
38% 
50% 
Friends debit/check card 
Pre-paid card 
Friend's credit card 
Parent's debit/check card 
Paypal 
Parent's credit card 
My debit/check card 
My credit card

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 59 
Online Activities 
In the past month . . . In the past month . . . 
.... 74% visited a music related site, 29% 74% visited a music related site, 29% 
visited Amazon.com, 23% MTV.com and visited Amazon.com, 23% MTV.com and 
23% visited eBay 23% visited eBay (Q 122) (Q 122) 
.... 79% of students used an IM in the past 79% of students used an IM in the past 
month, 64% used AOL and 16% MSN; 83 month, 64% used AOL and 16% MSN; 83% 
use their own PC for IM use their own PC for IM (Q 117 (Q 117-118) 118) 
.... 25% of students subscribe to one or more 25% of students subscribe to one or more 
online or e online or e-mail newsletters mail newsletters (Q 111) (Q 111)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 60 
Instant Messaging; Messenger & Device Used (Q 117-119) 
.... At 64%, AOL is the most commonly used IM At 64%, AOL is the most commonly used IM 
.... “Own PC Own PC” is the most commonly used IM device (83%) is the most commonly used IM device (83%) 
.... On average students have 68 people on their buddy list On average students have 68 people on their buddy list 
% Device Used % Used in Past Month 
21 None 
17 
18 
20 
83 
Cellular Phone 
Another PC 
A Friend’s PC 
My Own PC 64 AOL 
16 MSN 
15 Yahoo 
2 Apple iChat 
2 ICQ

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 61 
Aided Awareness of Internet Sites (Q 106) 
70 70 68 68 69 69 MTV.com MTV.com 
63 63 76 76 69 69 ESPN.com ESPN.com 
85 85 85 85 85 85 eBay.com eBay.com 
66 66 
69 69 
73 73 
82 82 
82 82 
83 83 
83 83 
Total Total 
% 
63 63 
65 65 
72 72 
80 80 
83 83 
79 79 
83 83 
Male Male 
% 
81 81 Amazon.com Amazon.com 
83 83 AOL.com AOL.com 
86 86 Yahoo.com Yahoo.com 
82 82 Google.com Google.com 
69 69 Barnes&Noble.com Barnes&Noble.com 
72 72 Expedia.com Expedia.com 
74 74 AskJeeves.com AskJeeves.com 
Female Female 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 62 
Internet Sites Visited This Semester (Q 107) 
25 25 24 24 25 25 MTV.com MTV.com 
12 12 42 42 27 27 ESPN.com ESPN.com 
25 25 
30 30 
34 34 
43 43 
44 44 
50 50 
62 62 
64 64 
Total Total 
% 
29 29 
29 29 
32 32 
47 47 
42 42 
56 56 
59 59 
65 65 
Male Male 
% 
44 44 eBay.com eBay.com 
45 45 AOL.com AOL.com 
65 65 Yahoo.com Yahoo.com 
63 63 Google.com Google.com 
21 21 CNN.com CNN.com 
30 30 TicketMaster.com TicketMaster.com 
35 35 AskJeeves.com AskJeeves.com 
39 39 Amazon.com Amazon.com 
Female Female 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 63 
Aided Awareness of Student-related Web Sites (Q 104) 
32 32 32 32 32 32 Half.com Half.com 
28 28 
29 29 
29 29 
34 34 
35 35 
41 41 
42 42 
49 49 
53 53 
71 71 
Total Total 
% 
26 26 
29 29 
29 29 
32 32 
35 35 
43 43 
44 44 
53 53 
49 49 
70 70 
Male Male 
% 
44 44 HotJobs.com HotJobs.com 
40 40 CareerBuilder.com CareerBuilder.com 
58 58 Sparknotes.com Sparknotes.com 
71 71 Monster.com Monster.com 
30 30 eCampus.com eCampus.com 
30 30 WebCT.com WebCT.com 
30 30 Princeton Princeton Review.com Review.com 
36 36 FastWeb.com FastWeb.com 
35 35 Kaplan.com Kaplan.com 
39 39 Blackboard.com Blackboard.com 
Female Female 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 64 
Student-related Web Sites Visited This Semester (Q 105) 
.... The audience for student The audience for student-specific sites is specific sites is 
fragmented fragmented 
11 11 
12 12 
13 13 
15 15 
20 20 
21 21 
23 23 
25 25 
27 27 
Total Total 
% 
10 10 
12 12 
12 12 
14 14 
17 17 
21 21 
22 22 
23 23 
27 27 
Male Male 
% 
27 27 Sparknotes.com Sparknotes.com 
12 12 Scholarships.com Scholarships.com 
12 12 CareerBuilder.com CareerBuilder.com 
13 13 HotJobs.com HotJobs.com 
16 16 Half.com Half.com 
22 22 FastWeb.com FastWeb.com 
20 20 Monster.com Monster.com 
23 23 WebCT.com WebCT.com 
27 27 Blackboard.com Blackboard.com 
Female Female 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 65 
Activities Done In The Past 6 Months (Q 101) 
3% 
3% 
3%
4% 
4% 
5%
6% 
10% 
16%
20% 
25% 
32% 
Participated in webcast 
Used portable digital music player: audio book 
Used portable digital music player: store notes 
Used portable digital music player: record notes 
Participated in Mac/PC video conference 
Used portable digital music player: for class lecture 
Participated in Mac/PC audio conversation 
Edited digital movie 
Edited/mixed digital music 
Accessed school network with laptop OFF campus 
Accessed school network with laptop ON campus 
Edited digital photograph

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 66 
Online Sports News & Information (Q 120-121) 
.... 38% (57% of males, 19% of females) go online weekly 38% (57% of males, 19% of females) go online weekly 
or more often for Sports News & Information and or more often for Sports News & Information and 
ESPN.com is the most commonly visited site ESPN.com is the most commonly visited site 
% - Sites Visited Sites Visited - % - Frequency Frequency - 
60 60 ESPN.com ESPN.com 9 More than once a day More than once a day 
9 AOL AOL Sports.com Sports.com 44 44 Never Never 
10 10 NBA.com NBA.com 10 10 Less often than monthly Less often than monthly 
12 12 MLB.com MLB.com 8 Once or twice a month Once or twice a month 
15 15 NFL.com NFL.com 9 About once a week About once a week 
15 15 FoxSports.com FoxSports.com 9 More than once a week More than once a week 
22 22 Yahoo Yahoo Sports.com Sports.com 10 10 About once a day About once a day

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 67 
Downloading Unlicensed Music & Movies 
.... 29% (40% of males, 19% of females) 29% (40% of males, 19% of females) 
have downloaded unlicensed music or have downloaded unlicensed music or 
movies in the past month movies in the past month (Q 126) (Q 126) 
.... 39% believe 39% believe “Almost everyone Almost everyone” on on 
campus downloads unlicensed music campus downloads unlicensed music 
or movies and 41% believe or movies and 41% believe “a lot of a lot of 
students do it students do it” (Q 127) (Q 127) 
.... 75% are 75% are “In favor In favor” or find the practice or find the practice 
of downloading unlicensed music or of downloading unlicensed music or 
movies movies “Acceptable, because Acceptable, because 
everyone does it everyone does it” (Q 128) (Q 128)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 68 
Music-Related Sites Visited in Past Month (Q 122) 
.... Amazon (29%) is the most commonly visited music Amazon (29%) is the most commonly visited music-related related 
web site followed by MTV & eBay (each 23%) web site followed by MTV & eBay (each 23%) 
23 23 23 23 23 23 MTV.com MTV.com 
26 26 
8
8
9
9
9
9 
13 13 
23 23 
29 29 
Total Total 
% 
22 22 
9
9
8
8 
11 11 
9 
12 12 
28 28 
32 32 
M ale M ale 
% 
8 Napster.com Napster.com 
30 30 None None 
9 VH1.com VH1.com 
15 15 Launch.YAHOO Launch.YAHOO! 
7 Half.com Half.com 
10 10 Barnes&Noble.com Barnes&Noble.com 
7 Apple iTunes Music Store Apple iTunes Music Store 
9 AOLmusic.com AOLmusic.com 
18 18 eBay.com eBay.com 
26 26 Amazon.com Amazon.com 
Female Female 
%

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 69 
Downloaded Paid Music This Semester (Q 124) 
.... About one in five students (18%) have downloaded About one in five students (18%) have downloaded 
paid music this semester paid music this semester 
1%
1% 
1% 
1% 
2% 
4% 
CDNow 
MTV 
MP3 
eMusic 
Napster 
Apple iTunes

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 70 
Downloaded Free Music This Semester (Q 123) 
.... About three in 10 (31%) students have downloaded About three in 10 (31%) students have downloaded 
free digital music this semester free digital music this semester 
2%
3%
3%
3%
3% 
4%
4% 
Apple iTunes 
AOLMusic 
MP3 
Amazon 
Napster 
MTV 
Launch.YAHOO!

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 71 
Purchased Music From Website This Semester (Q 125) 
.... 23% of students have purchased CDs, records or 23% of students have purchased CDs, records or 
tapes from music tapes from music-oriented websites this semester oriented websites this semester 
1%
1%
2% 
2% 
3% 
7% 
BMG 
Apple iTunes 
Half 
ColumbiaHouse 
eBay 
Amazon

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 72 
Online Courses 
.... 73% of students took one or more courses 73% of students took one or more courses 
that included an online component that included an online component (Q 129) (Q 129) 
.... 15% of students have taken one or more 15% of students have taken one or more 
entirely online courses at their school and entirely online courses at their school and 
9% have taken one or more entirely online 9% have taken one or more entirely online 
courses from another school courses from another school (Q 130, 131) (Q 130, 131)

FALL 2004 COMPUTING & THE INTERNET - © 2004 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 ( 201) 612-8100 www.studentmonitor.com 73 
Spring 2005 Timetable 
1st 
Topline Distributed 
1st 
Draft Questionnaire Distributed 
15th 
Comments, Proprietary Questions Due 
22nd 
Questionnaire Finalized 
7th 
In Field 
FEBRUARY MARCH APRIL MAY JUNE JULY 
6th 
Final Report